© Jasiek Krzysztofiak

 
Campus wayfinding


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MA Information Design
University of Reading

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Wayfinding project
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Year: 2011

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This wayfinding project was one of two projects undertaken during the spring term at the MA Information Design programme at the Reading University. Main aims of this work was to understand how people navigate physical environments, and how wayfinding information interacts with other environmental factors to make a legible place. The task was to design a wayfinding system which could meet the needs of different users, reinforce the environment’s visual brand and where appropriate, encourage the use of ecologically friendly transport.

The main idea for this design was focused on showing distances and time needed to get to certain places within the university campus.

Signage was classified into five groups. Most comprehensive information including directions and a map is provided in main decision points. Supporting and additional signage should appear on other crossings to give more specified and reassuring information. Identity panels should also be placed at entrances to the campus and in front of each building to support the image of the institution and help users to spot their destination quickly. Additional signage which inform about exact walking time should be located in visible places for people approaching the campus from every direction. People who see those signs will quickly realise that size of the typeface reflects walking distance.